20+ years copywriter in the U.S. and Europe. Broad experience in brand advertising, direct mail, print, radio. Specialist in demand gen, integrated marketing, Web. Created worldwide demand for Hightail. Put Netflix on screens across the nation. Same for WebEx in companies nationwide. Made mainframes move for IBM. Ditto for their business solutions. Ditto for Verizon. Moved millions of cards for Visa, Barclays and BofA. Shifted QuickBooks and Quicken onto desktops across the U.S. Turned Tesco into a Web success. Set sales racing for Alfa Romeo, Volvo and Land Rover. Created thousands of leads for Intuit, and Sage. Brought new eyes to DFJ, Tesla, SpaceX. And more.