Rebranding a World Leader in Cancer Therapies
Every battle in the fight against cancer is a war of many fronts. And Siemens’ leading-edge approach to radiation oncology addressed each – integrating multiple technologies and scientific disciplines to offer new hope to patients. But in a crowded and competitive market, Siemens found it hard to differentiate its achievements. Until the creation of a new brand image speaking to both complex technologies and their outcomes for people.
Categories: advertising • collateral
