Krames/Staywell Medical Practice Literature


Convincing doctors to provide their patients with wellness literature was becoming a hard sell for Krames – a leading publisher of brochures aimed at helping people understand and better their medical conditions. So to warm doctors up to Krames’ products this direct mailpack leveraged physician’s love of providing advice and opinions – linking it to the idea that Krames listens and responds accordingly. The result? A new control!